The Selling Process

1
Defining Success
2
Listing Details
3
Introducing Property
4
Escrow Process

Outline your objectives

  • Expectations, questions, and concerns
  • What is your motivation to sell?
  • What is your timeline to move?
  • Where are you moving?
  • What is most important for you?

Understanding the Market

  • Market Dynamics
  • Market Forces: Supply and Demand
  • The Numbers: Trends and Metrics
  • Analysis of active, pending, and sold transactions
  • Personal timing and seasonal considerations

Strategic Planning

  • Discuss Selling As-Is
  • Outline features and benefits
  • Determine key differentiators based on active inventory
  • Establish target market and buyer profile
  • Create profile-based buyer attraction strategy

Listing Details

  • Finalize documentation and contractual agreements
  • Complete property Cleanup/Staging
  • Engage photography and media professional
  • Organize trusted advisor meeting
  • Define launch timeline

Marketing Preparations

  • Property launch collateral
  • Traditional advertising
  • Digital marketing plan
  • Social media strategy
  • Broker network exposure
  • Previews and Open House strategy
  • Direct mail and communication approach
  • International buyer strategy

Introducing the Property

  • Launch the marketing plan
  • Create the perception of value
  • Attract and qualify potential buyers
  • Show the property
  • Monitor interest
  • Weekly reports, updates, and communication strategy
  • Respond to changes in the market place

Negotiating Strategies

  • Procure written offers
  • Qualify and analyze the merits of each offer
  • Negotiate to optimize price and terms
  • Multiple offer process and backup offer strategies

Escrow Process

  • Execute the contract
  • Complete disclosures
  • Meet deadlines and contingency periods
  • Fulfill duties and responsibilities

Closing

  • Transition from the property
  • Final documentation
  • Close and celebrate!

Working Together Again

  • Stay in touch and keep you informed
  • Second homes and investment properties
  • Provide resources
  • Feedback, testimonials and referrals
Tammy Sue Kilburn Logo Tammy Sue Kilburn Logo
352-464-1899